In recent years, Kenya has emerged as a vibrant hub for business and marketing opportunities. While Nairobi and Mombasa often dominate the conversation, Kenya’s secondary cities—especially Nakuru, Eldoret, and Kisumu—offer untapped potential for outdoor advertising. Understanding the landscape of these cities is essential for brands looking to enhance their visibility and drive consumer...
December 2025
In the dynamic landscape of Kenya’s business ecosystem, the convergence of outdoor advertising with e-commerce growth presents an exciting frontier for brands. As more Kenyans embrace online shopping, the role of Out-Of-Home (OOH) advertising, particularly billboards, has become increasingly vital in driving brand visibility and consumer engagement. This article will explore how OOH supports...
In the dynamic landscape of Kenya’s marketing and advertising ecosystem, outdoor advertising has emerged as a powerful tool for brands looking to enhance their visibility. Billboards, particularly along prominent routes like Thika Road and Mombasa Road, are not just strategically placed but also serve as vibrant canvases for businesses aiming to capture the attention of thousands of passersby every...