Billboard advertising remains one of the most visible and trusted forms of out-of-home (OOH) media in Kenya — when done well. But visibility alone doesn’t guarantee results. As a Kenyan marketer or business owner investing in billboard space, you need to know how to measure billboard advertising ROI in Kenya so your campaigns yield real value. In this guide, you’ll learn: Why measuring...
Billboard advertising remains one of the most effective ways to reach a wide audience in Kenya. Whether you’re a small business in Nairobi, a brand in Mombasa, or a startup in Kisumu, knowing how to advertise on a billboard can elevate your visibility, drive traffic, and increase conversions. In this in-depth guide, we’ll walk you through every step of the billboard advertising process—from choosing...
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