Billboards remain one of the most visible and powerful marketing tools available to Kenyan businesses, offering unmatched exposure along Nairobi’s highways, Mombasa’s urban streets, and towns nationwide. With the right design strategy, you can create billboards that not only catch the eye—but also drive engagement and conversions. This comprehensive guide shows Kenyan advertisers how to craft...
Billboard advertising remains one of the most powerful marketing tools for businesses in Kenya—offering visibility, credibility, and local reach. Whether you’re an SME looking to build awareness, or a national brand aiming for dominance, understanding the basics will help you craft effective campaigns with real ROI. In this beginner’s guide, we’ll explore the costs, types, and best practices—and...
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