In today’s fast-evolving marketing landscape, Kenyan advertisers face a crucial question: should you invest in traditional billboards or go full-throttle with digital ads? This post explores that Kenya vs Digital Ads dilemma and provides a clear strategy to help you win. Understanding the Media Landscape in Kenya The Reign of Outdoor Billboards in Kenya Kenya’s outdoor advertising remains...
Billboard advertising remains one of the most powerful marketing tools for businesses in Kenya—offering visibility, credibility, and local reach. Whether you’re an SME looking to build awareness, or a national brand aiming for dominance, understanding the basics will help you craft effective campaigns with real ROI. In this beginner’s guide, we’ll explore the costs, types, and best practices—and...
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