In Kenya’s ever-evolving marketing scene, advertisers often face a critical decision: should they invest in billboards (out-of-home advertising) or pour resources into social media campaigns? Each medium has strengths, limitations, and unique roles in brand building, awareness, and conversions. This in-depth comparison helps Kenyan marketers understand when and how either channel—or a mix—works...
In Kenya’s dynamic marketplace, where digital ads are saturated and competition fierce, outdoor media (billboards, street poles, digital screens, transit branding, etc.) offers a potent, high-visibility channel for scaling your business. In this post, you’ll discover how Kenyan businesses scale using outdoor media—with real examples, strategies, and actionable steps—so you can grow your brand...
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