Billboard advertising remains one of the most powerful marketing tools for businesses in Kenya—offering visibility, credibility, and local reach. Whether you’re an SME looking to build awareness, or a national brand aiming for dominance, understanding the basics will help you craft effective campaigns with real ROI. In this beginner’s guide, we’ll explore the costs, types, and best practices—and...
In today’s competitive market, outdoor advertising in Kenya remains one of the most effective ways to gain visibility and connect with diverse audiences. From the busy highways of Nairobi to the vibrant streets of Mombasa, well-placed billboards, street furniture ads, and digital screens offer unmatched reach. This comprehensive 2025 guide is designed to help business owners, marketers, and agencies...
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